Digital Signage is a form of advertising which includes LED, LCD, and plasma screens, which are used to display digital advertising messages, images, and content. These signs are very effective and can easily grab the attention of the people. These signs can be positioned in many places like trade show displays, business towers, restaurants, retail stores, and cafes. Digital signage can also be used in bus stations, airports, subways, and hospitals to promote a business or service among the masses.
Signage in public places adds a whole new dimension to business advertising. These signs can carry the business owner’s message effectively to the people. The signage helps in creating brand awareness as well as conveying the company’s corporate image to the target audience. In addition, digital signs can be used to supplement offline advertising and improve the revenue figures of a business. It can also help to attract new customers and help the business to expand its base of operation.
Display of digital signs in the business premises can be of various types. For example, there could be a single message board which displays only business-related information. A multiple display board with relevant digital signage options can be set up in multiple locations of the business premises. This gives a complete overview to the visitors about the company offerings. Digital signs are generally more visible in darker environments.
The digital sign should be carefully selected so that it carries a clear, clean, and attractive message. The design of the sign should have simple shapes and textures. If possible, try to minimize the use of any graphics software. A simple text and graphics design will be more appealing to the human eye than any other form of advertising message. The sign should clearly point out the company name, address, logo, and products or services offered.
The content of a digital display sign should be highly informative and dynamic. Customers tend to get bored with static signs quickly. Therefore, the content of the signs should be regularly updated to keep the customers interested. For this purpose, some digital signage companies include news articles, weather forecast, etc as part of the digital signage advertisement. This makes the advertising message more interesting and attractive.
Another effective way of using digital display signs for a business is using the media of SMS advertising said Tacoma Sign Company. This works on the principle of trigger response. Basically, the digital display sign is used as a control platform to activate the SMS communication with the mobile phone. Once the target customer or potential customer clicks on the display digital sign, the SMS message is sent to the phone without any interactive process between the two parties. An ideal digital signage display should be capable of displaying multiple data simultaneously. This will help in getting greater ROI from the advertisements.