Although companies tend to focus more on outdoor signage, indoor signs are essential for attracting customers and building a brand. They can promote products and sales, communicate company values, enhance customer service, improve workplace culture and more. And they can be created using a variety of materials and styles to fit any budget. Whether you’re looking for a simple sign to promote a sale or a complex digital signage system that can update content with the click of a button, here are some ways to use indoor signs to boost your business.

Interior signs can display your logo and company colors, making them an effective tool for boosting brand awareness and establishing a clear, cohesive identity. These signs can be placed throughout your business, from lobby and welcome areas to office cubicles and conference rooms. They can also be used to help your customers and clients find their way through your facility.

Promotional signage can spark impulse buying by highlighting your company’s latest product or service. Often, this type of signage can increase first-time sales and turn them into repeat customers. Storefront windows, wall graphics and point-of-purchase displays are a few popular promotional sign types.

Directional indoor signs help customers navigate your business and find what they’re looking for quickly. These can include a map of your facility, a list of department names and locations or a directory for offices and meeting rooms. These signs can be permanent or temporary. For example, directional signs for a convention or event can be displayed in your lobby, conference room or other public space and then removed after the event is over.

Digital signage is an increasingly popular option for businesses. These signs can display text, images and video, and some can even integrate social media and mobile apps. They are commonly used in airports, stadiums and retail stores. Businesses that need to change their marketing messages frequently often choose this type of sign, as they can be updated instantly.

If you’re choosing a physical sign, try to keep it short and to the point. Customers traveling on foot may have limited attention spans and tunnel vision, so brevity is key. Also, if your signage is intended for pedestrians, consider the fact that they might be wrangling children or on their phones.

If you need to change the message on your sign, consider a more versatile material, such as vinyl or corrugated plastic. This material is durable, flexible and lightweight. It can also be easily customized with different colors and shapes to suit your needs. Acrylic is another common choice for signs because it’s sturdy, professional-looking and can be etched with intricate designs. It’s a great choice for point-of-purchase signage, panoramic wall murals and more. Whether the signage is used to remind employees of safety practices in hazardous areas or a simple way to advertise upcoming staff events, a local sign shop in Fresno can craft the perfect mix of signage to achieve your goals.