When you are looking to promote your business using outdoor signs, you need to first determine what works and what doesn’t. In fact, you need to look at it from a whole new angle. Think of advertising as a tool for generating awareness, getting your name out there and driving your message across. You are the salesman; the outdoor sign is your sales brochure. Your job is to make sure that you are giving your customers everything they need. Here are some of the more effective promotional outdoor signs you can use to build brand awareness.
* Umbrellas – The obvious but very useful use of umbrellas is as an effective signage tool. You can get your business name, contact details, logo, and slogan into an easily-seeable shade that will bring your message to the attention. You can also customize these umbrellas with your own artwork. It’s a cheap way to get your name out there without being cheesy.
* Signs, and More Signs – Outdoor signs have come a long way from the standard sidewalk sign a few years ago. There are so many options in style, materials, and color that there is bound to be something to suit your taste. You can even opt to order custom made outdoor signs so that you can design them exactly how you want. Whatever your message, there is an outdoor signage solution for you.
* Posters and Roll-Out – Some outdoor signs are simply designed to be posters, others can be large-scale banners. Both can be highly effective if designed correctly. If you invest in an effective advertising message, you can have that message impact on many people at one time. You may want to have several different versions of your poster or roll-out in order to spread your message around town.
* Magnets Are Still Effective – Some outdoor signs are not designed to be held up on a magnetic surface, but they still work well when incorporated into branding. Consider using metal or magnetic clips on your signage. These magnetic signs can be incorporated into your current branding, or you can use them as a jumping off point to create a whole new look. A great example of this would be a metal car bumper sticker. Another popular use for magnetic signs is to use them as magnetic signs on trucks. This is a unique way to add a magnetic element to your marketing efforts, which can help to make your brand stick out from the crowd.
As you can see, outdoor advertising has evolved over the past decade. While it may seem like the traditional outdoor sign is on its way out, companies still have plenty of options available to them. In fact, they often utilize these same methods in order to take advantage of the growing number of people who are driving around with their vehicles displaying some type of advertisement. Keep in mind that there are some outdoor signs that do not meet the requirements outlined here, but that does not mean that you should completely write them off as ineffective. Instead, explore all of your options and consider the new trends that are emerging to find the most effective types of outdoor advertising. For more details on outdoor advertising visit www.winstonsalemsigncompany.com.
